“Working for the earth is not a way to get rich, it is a way to be rich.”
Paul Hawken
Voice of the planet
Towards carbon efficient software
Every job is a climate job - regardless of industry. This is especially true of product. All product managers can measure, build or refactor digital products in sustainable ways (product development). There are also huge opportunities to uncover in moving your own business, and those of your customers, forward to directly address the crisis (product strategy and management).
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Along with others in the Product community, I am passionate about reframing best practices to champion "the voice of the planet". For example, using a "Sustainability Square" for prioritizing effort, rather than the "iron triangle".
Projects
Solar Operating System
2022- | B2B | Web, Mobile
Software for managing utility-scale (really big) solar assets across the full project lifecycle. Harnessing robotics, machine learning and data science to help monitor construction, investigate underperformance and remediate in the field.
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Spill Reporting App - Enterprise EHS
2020-2022 | B2B | Web, Mobile
First-of-its kind Environmental, Health & Safety (EHS) solution translating complex legal frameworks into smart recommendations. B2B SaaS solution supporting remote field workers with automated guidance, and connecting them to central teams for greater efficiency and transparency, and reduced risk of regulatory and reputational exposure.
Workflow for Legal Teams
2018-2022 | B2B | Web, RPA
Launched a workflow automation and digital collaboration platform enabling lawyers to serve their international enterprise clients more effectively, securely and flexibly.
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Launched multiple 0-1 solutions via that platform, productizing the practice of law. Also known as "lawtech" or "legal tech".
Established a freemium monetization strategy and grew subscriptions 0-100+ in two years.
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Global Advice for Government Raids
2017 | B2B | Mobile
Launched a 250-year-old global giant's first mobile app. Coordinated over 40 subject matter experts across 30+ countries to build a product that provided essential, interactive advice to legal counsel during government raids. The app dramatically improved customer experience and reduced the risk of costly decisions worth tens of millions.
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Sustaining innovation with M&A software
2018 | Enterprise internal product | Web
Productized a high volume, low value type of legal review in M&A due diligence. We successfully reduced the number of human hours and human error. We considered various monetization strategies, including "SaaS-ifying" and launching to B2B customers and other law firms. We decided to keep it internal as a margin booster.
Co-founder of Kookü baking platform
2016 | B2C | Mobile
Co-led the discovery, design and development of a two-sided platform for bakers and consumers. Our mission was to empower bakers with a viable channel for selling their goods to consumers, and provide consumers with direct access to a high variety of high quality, affordable and locally-produced baked goods.
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Alongside deep market analysis and user research, we built an intuitive MVP mobile app and pitched a pre-seed round.
